NMMU Business School Director Elected as AiMark Trustee

Port Elizabeth, 18 March 2013 - NMMU Business School Director Professor Steve Burgess has been elected as one of 12 Academic Trustees for AiMark, a non-profit partnership of international fast-moving consumer goods companies and leading marketing research firms, such as Unilever, Proctor & Gamble, GfK and TNS. AiMark collects continuous data from more than 200,000 households in 53 countries.