NMMU Business School Welcomes Professor Naresh K. Malhotra

Port Elizabeth, 26 May 2014 - NMMU Business School welcomed Emeritus Professor Naresh K. Malhotra to their new facility this morning. Prof Molhotra will be joining the faculty for a two week visit.

During his time at the NMMU Business School, Prof Malhotra will be offering lecturers to various MBA students and assisting both staff and students in a research capacity.

He will also be presenting a staff research seminar on the 27th of May, as well as running a Doctoral studies Short-Learning Programme between the 4th and 6th of June in which he will cover various topics such as theory building and argumentation, achieving rigorous and relevant research, reviewing and critically evaluating prior research, argumentation and the philosophy of science, choosing an overarching theory to provide a compelling conceptual framework for an individual’s research.

Prof Cecil Arnolds introduces Prof Malhotra during a small welcoming ceremony

Prof Malhotra is Senior Fellow, Georgia Tech CIBER and Regents' Professor Emeritus, Scheller College of Business, Georgia Institute of Technology, USA. He is listed in Marquis Who’s Who in America continuously since 51st Edition 1997, and in Who’s Who in the World since 2000. 

He received the prestigious Academy of Marketing Science CUTCO/Vector Distinguished Marketing Educator Award in 2005. In 2010, he was selected as a Marketing Legend and his refereed journal articles were published in nine volumes by Sage with tributes by other leading scholars in the field. In 2011, he received the Best Professor in Marketing Management, Asia Best B-School Award.

Prof Cecil Arnolds, Business School Director Steve Burgess, Prof Naresh Malhotra, and Leadership Academy Director Leon Mouton.

His standing in the field of Marketing is second to none. He has published more than 125 papers in major refereed journals, including the Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Management Science, Journal of Marketing, Journal of Academy of Marketing Science, Journal of Retailing, Journal of Health Care Marketing, and leading journals in Statistics, Management Science, Information Systems, and Psychology. In addition, he has also published numerous refereed articles in the proceedings of major national and international conferences. Several articles have received best paper research awards.

He was Chairman, Academy of Marketing Science Foundation, 1996-1998, and was President, Academy of Marketing Science, 1994-1996, and Chairman, Board of Governors, 1990-1992. He is a Distinguished Fellow of the Academy and Fellow, Decision Sciences Institute. He is the Founding Editor of Review of Marketing Research and served as an Associate Editor of Decision Sciences for 18 years and has served as Section Editor, Health Care Marketing Abstracts, Journal of Health Care Marketing. Also, he serves on the Editorial Board of eight (8) journals.

NMMU Business School warmly welcomes Prof Molhotra, and wishes him a comfortable and productive stay over the next two weeks.